An OCRI Event supported by GO: Government Opportunities

Beyond the Basics:
Increasing Bottom Line Success in Selling to Government
Click here to register or for more details.

GUEST SPEAKER: Robert D. Nadeau
Partner, Kerr & Nadeau, Barristers & Solicitors, Patent & Trademark Agents

Session Overview
Positioning and strategy are no less critical in selling to Government than they are when marketing to private sector customers, they're just different. A winning product, service or killer application that can be easily differentiated from competing products, services or applications in the private sector marketplace may not be sufficient to tip the scales in your favour in a competitive Government procurement. Why not? Public sector procurement inhabits a world of its own, governed by a myriad of trade agreements, contract regulations, procurement policies and inscrutable practices that do not conform or apply to private sector marketing strategies. Knowledge of the government sector procurement environment, its rules, and how to work with them practically and effectively, can be a vital competitive advantage in reshaping your marketing strategy for this unique market space.

Date: Tuesday, May 13, 2008

Time:
7:30 a.m. - Registration/continental breakfast
8:00 a.m. - Presentation
10:15 a.m. - Q&A
10:30 a.m. - Meeting closed

Location: Sheraton Ottawa Hotel, Rideau Room, 150 Albert Street

Cost:
Early Registration (received by OCRI no later than 5:00 p.m. on Friday, May 9, 2008)
$75.00 - OCRI members(plus 5% GST)
$125.00 - Non-members (plus 5% GST)

Late / On-Site Registration
$85.00 - OCRI members (plus 5% GST)
$135.00 - Non-members (plus 5% GST)

To make a reservation contact: Georgina Welch, Conference Administrator
613-828-6274 ext. 224 or Fax: 613-726-3444
Email: Email